Finance Brand Use Cases
Research Reports
The finance industry is awash with analyst reports in PDF form. These are invaluable, but many firms we work with now create short video summaries to accompany their reports in order to tease the written reports, engage audiences and inspire them to read the full thing.
Brand Videos
Every company needs to give their potential clients and partners a sense of who they are and how they work. It's a core part of the business development process and we create many of these for finance brands around the world.
Investor Education
Many argue that when it comes to finance, the best form of marketing is actually investor education. That's because the more investors understand, the more confident they are when it comes to allocating money. Video tutorials, seminars and full courses have become a mainstay of our video output.
Market Updates
Investors devour market updates, reaction and analysis. And they always appreciate a fresh perspective or insight into what is going on. Such is the power of FOMO. We work with many clients on delivering market news in different ways based on the unique needs of their audiences.
Sales Team Training
There are so many products and funds available (for both B2B and B2C audiences) that it's often hard for sales teams to keep up. On top of this, the most appropriate products at any given moment in time are constantly changing because of the way markets evolve. We regularly create videos for sales teams, so they're always fully informed of the key sales propositions.
Conferences and Events
Whether it's creating a digital twin to present at a big meeting or a video for a conference, we frequently create videos that are used in public and private events to add drama, glamour and richness to presentations.
Marketing
Content has become the backbone of every marketing campaign, and that means 'always being on' and 'always being out there'. Gone are the days of just using billboards in an advertising campaign twice a year. Of all forms of audience engagement, research has proven that video is the most engaging, so we love working with marketing teams to turbo charge their brand presence.
HR and Training
Video is an incredibly simple but engaging way of delivering HR messages and staff training. With b-roll, charts, voxpop interviews and fun memes, we can make this important content interesting and memorable.
Product Guides
By using screen recordings, explainers and 'How To…' instructions we help brands onboard new customers, launch new products and reduce customer support costs.
Fund Raising and Pitches
We've all seen posts about how to write the perfect slide deck when raising money or pitching a business. But few tools are as powerful as a video when it comes to bringing alive your strategy, people and vision.
Socials
Along with the Generational Wealth Transfer comes very new ways of connecting with audiences and social media is a huge part of that transition. Video is more powerful than any other format so we're always testing new ideas and formats for socials to help our clients stay relevant.
Expert Interviews
Interviews and video podcasts are one of the classic use cases within finance for sharing information and knowledge. We've filmed interviews (live and remotely) with analysts, industry experts, management teams, celebrities, product users and authors all over the world.
Not sure which one you need?
Book a twenty-minute call and we can chat through the pros and cons of each approach. No pressure and no obligation.