Stuff We Think About…
Notes on video, finance and the future of communication.
Most finance brands are talking to a ghost
An invented audience, a pile of numbers, and no story. Here is what finance keeps getting wrong about its own data.
Markets move fast. Senior diaries do not. The case for digital twins.
Two brutal facts kill most finance video projects before they ever go live. Digital twins solve for both.
You could have a thousand clients and still be talking to none of them
Reach is the problem most finance firms would envy, and the one that quietly breaks their communication.
What we actually do, explained before your coffee goes cold
A CMO asked me to explain the business in two sentences. Here is the answer, and why we refuse to dress it up.
"Anyone can make a video" is the most expensive assumption in finance marketing
Most firms skip the only question that matters. Not what video to make, but what the video is actually meant to do.
CDs didn't kill vinyl, and AI avatars won't kill conventional video
Every new format arrives with a death notice for the old one. Here is why finance video is heading for a hybrid instead.
What is an AI avatar, really? A plain-English guide for finance teams
Stripped of the hype, here's how avatars are built and what they can and can't do.
Blended AI: why betting on one tool is a mistake
Everyone wants to know which AI tool we use. It's the wrong question.
From one video a year to sixty a day: the maths of avatar video
Why traditional production caps you at a handful of videos, and how avatars change the equation.